Building a Brand, From Corporate to Entrepreneurship: Meet Anamika, who now has 218k Followers

How ToBuilding a Brand, From Corporate to Entrepreneurship: Meet Anamika, who now has...

Anamika Chawhan’s story serves as a testament to the limitless possibilities that await those who dare to pursue their passions. Her journey shows the power of resilience, perseverance and self-belief.

Meet Anamika Chawhan, a dynamic entrepreneur hailing from the bustling streets of Mumbai, with roots tracing back to Bihar. Raised in a traditional household with her parents, who were both educators, Anamika’s upbringing instilled in her a strong sense of discipline and dedication.

Despite the constraints of a strict upbringing, Anamika’s thirst for knowledge led her on a journey of academic excellence. From completing her schooling in Delhi to pursuing an MBA and eventually earning a PhD from IIT Bombay, Anamika’s academic journey laid the foundation for her multifaceted career.

IIT Bombay

Career & Challenges Faced

After delving into the corporate world post-MBA, Anamika’s passion for education led her to pursue a PhD, fulfilling her dream of becoming a lecturer. However, the repetitive nature of academia left her craving for something more fulfilling.

Embracing her entrepreneurial spirit, Anamika ventured into freelancing, leveraging her diverse skill set to carve a niche for herself in the industry.

After working independently for five years, Anamika decided to elevate her freelancing work by establishing her own brand in 2019. Since then, she has dedicated herself to building her brand for the past four and a half years, accumulating a decade’s worth of experience in the industry. She says that

People need to work on themselves, in order to actually see results with a life coach, there is no shortcut to it!

Recognizing the potential for growth, Anamika seized the opportunity to expand her reach and visibility by investing in advertisements, which she ran for a year. In the early stages of her entrepreneurial journey, Anamika utilized various mediums such as posts, pictures, videos, and live sessions to showcase her work and connect with her audience.

However, as she gained insight into her audience’s preferences and the evolving landscape of social media, Anamika made the strategic decision to focus her efforts on creating engaging reels, allowing her to maximize her impact and engagement with her target audience.

Content 4

Through continuous adaptation and innovation, Anamika has honed her approach to content creation, solidifying her position as a prominent figure in her industry.

Anamika’s transition from academia to entrepreneurship was not without its challenges. In a society where life coaching is often dismissed as a frivolous pursuit, Anamika faced skepticism and unrealistic expectations from clients.

In her words, Fear of not having a stable income is what every entrepreneur eats, breathes and sleeps with.

Overcoming the stigma associated with her profession, Anamika tirelessly worked to educate individuals on the value of self-improvement and personal development. Despite the financial uncertainties that accompany entrepreneurship, Anamika’s unwavering determination and faith in her abilities propelled her forward.

Future Outlook

Looking ahead, Anamika is determined to revolutionize the perception of emotional intelligence and spirituality in India and beyond. With plans to scale her business internationally, Anamika envisions a future where individuals prioritize personal growth and self-awareness.

As she continues to inspire others through her coaching and mentorship, Anamika remains steadfast in her commitment to empowering individuals to lead fulfilling lives.

For her to streamline the process of connecting with the clients on a 1 on 1 basis, she uses Cosmofeed’s 1:1 Bookings feature and give sessions to them helping with their questions.

1 1 Bookings 1

Check her SuperProfile here.

To read more blogs, click here.

Latest articles

Related articles