7 Best Ways to Engage Your Followers on Instagram in 2023

Guides7 Best Ways to Engage Your Followers on Instagram in 2023

We all have heard that consistently posting on Instagram alone can do wonders for your Instagram page.

But that’s half of the knowledge.

Consistent posting plus regular engagements equal Instagram growth.


You see, engaging with your followers is vital to building a loyal and sustainable follower base.

And there are several ways to do it!

In this article, we have covered the seven best ways to engage your followers on Instagram without stressing yourself with many creative ideologies.

7 Best Ways to Engage Your Followers on Instagram

#1. Engage Through Stories

Instagram Stories last only 24 hours, but they can be your ultimate source of engagement if used efficiently.

By creating visually appealing stories, you can establish a loyal following and keep your followers engaged and invested in your content for the long term.

That sounds great, but for that to happen, you must engage with your followers through Stories like a pro.

For example, see how Joel Thottan started his story engagements in an amazing way. 


But relax! There are several ways to do that.

An effective way would be to ask your followers for their input and feedback through polls, quizzes, and Q&A sessions. 

This creates a sense of community and fosters interaction between the creator and their followers. 

There’s still more to it.

You can use stories to share exclusive content, and offers, such as early access to new products or sneak peeks of upcoming projects, to reward your followers and keep them engaged.  

Furthermore, it’s also essential for creators to consistently post stories, which can help maintain their followers’ attention and keep them interested in their content. 

#2. Create Relatable Memes

One who controls the memes controls the Earth.

Not the earth, we only want creators to take control of Instagram, and creating super funny memes is a great way to do that.

Memes can skyrocket engagement because it spreads like wildfire. It can potentially increase your content’s reach and visibility in a snap.

Creating high-quality, relatable memes allows you to tap into the power of viral marketing to build your brand and drive more engagement on Instagram.

But there’s something more to them other than virality that makes them so popular.

You can use memes to illustrate complex ideas or facts in an easily digestible format, making your content more accessible and appealing to a broader audience

So, if you’re looking to educate your followers or even give them a message, memes can be highly effective in that. 

#3. Leverage Moment Marketing

You must’ve seen Zomato trends going viral on special occasions like World Cup or Valentine’s Day.

You can do that too, to generate buzz and engagement on your Instagram content.

Moment marketing refers to creating content that capitalizes on current events, trends, or cultural phenomena. 

And by leveraging the power of real-time events, you can:

  • Stay relevant
  • Connect with your followers 
  • Drive more engagement on Instagram 

By creating content focused on current events, you can showcase the understanding of your followers’ interests, values, and experiences. 

This builds trust and creates a more personal connection with followers, leading to higher levels of engagement. 

What’s more, moment marketing helps to increase the visibility of a creator’s content. How? 

As you leverage the trends, you can make your content more relevant and appealing to a wider audience, increasing the likelihood of it being shared and reaching a larger number of people. 

This works perfectly on a platform like Instagram, where the competition for attention is fierce. 

#4. Host Contests and Giveaways

Instagram contests get 3X more engagement than regular posts. And you don’t want to miss out on that, right?



You can host contests like photo contests, in-store contests, or double tap-and-win contests that can rack up your engagement. Also, ensure it’s aligned with your brand and value for your existing and target audience.

Besides that, here are a few other ways how it can further supercharge your growth: 

  • Increases visibility: When you host a contest or giveaway, your followers are more likely to share the news with their friends, families, and followers. This helps to increase your visibility and reach a wider audience. 
  • Boosts user engagement: By asking your followers to participate in a contest or giveaway, you encourage them to engage with your content. 
  • Increases brand awareness: Contests and giveaways are a great way to encourage followers to participate and share your content. Thereby helping you build brand recognition and attract new followers. 

#5. Include a Strong Call-to-action In the Caption

Including a strong and specific call-to-action in the caption is a sure-shot way to drive more engagement on Instagram. 

How so?

A strong CTA can motivate followers to engage with your post by liking, commenting, or sharing.

But make sure it’s relevant and meaningful to your audience.

Here’s how you can create a strong CTA in your Instagram captions: 

  • Make it clear and concise: Use action-oriented language to keep your CTA simple, direct, and to the point. 
  • Be specific: Be clear about the action you want your followers to take.
  • Use urgency: Create a sense of urgency to encourage followers to take action right away. For example, ‘limited time only’ or ‘now or never’. 
  • Personalize it: Use language that addresses your followers directly, such as ‘you’ or ‘your’. This makes your CTA more personal and relatable. 
  • Offer incentives: Offer something of value in exchange for following your CTA. This could be a discount, exclusive content, or early access to a product. 

#6. Collab on Instagram Reels

Instagram Reels are an incredible way to boost engagement on Instagram. And with the growing popularity of short-form content, Instagram is slightly biased toward Reels.

It makes perfect sense to utilize the full potential of Reels if you want more followers and growth on Instagram.

But that’s only the tip of the iceberg. You can do so much more with it.

You can collaborate with other creators on Instagram Reels, which can boost engagement for a few reasons: 

  • Reach a new audience: Collaborating with someone with a different but complementary following can help expose your content to a new audience, increasing the chances of engagement. 
  • Create unique content: Collaborating with another creator can create unique and original content that sets you apart from the competition and appeals to your audience. 
  • Foster community: Collaborating with other creators can help foster a sense of community and connection with your audience. This can lead to increased engagement and loyalty. 
  • Increase creativity: Working with another creator can push you both to be more creative and come up with new ideas you might not have thought of on your own. 

Reels are great, but carousel posts are even better if you’re looking to ramp up your engagement on Instagram.

Using carousel posts on Instagram can boost engagement by providing more information and context to your followers. 

Here’s how: 

  • Tell a story: Allows you to present a story or message in a visual, sequential manner. This helps to hold your audience’s attention and encourage them to engage with your content. 
  • Showcase multiple angles: Share multiple angles of a product, event, or location, providing a complete picture and encouraging followers to swipe through to see more. 
  • Highlight details: Attract focus on specific facts or features of a product, making it easier for followers to understand and appreciate what you’re offering.
  • Offer more value: By sharing multiple images or videos in a single post, you can provide more value to your followers and encourage them to spend more time engaging with your content. 
  • Encourage interaction: Carousel posts can include interactive elements, such as polls or quizzes, to encourage followers to engage and interact with your content.

Wrapping Up

After you’ve planned your content, you need some fail-proof ways to drive more engagement on your Instagram account.

Thankfully, these are some easy steps to do that.

Use these and see your engagement metrics skyrocket in a short time.🚀

Having said that, don’t forget to check out our SuperProfile app that lets you monetize your content on the go.

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