Instagram has become home to millions of influencers who share their content, with over 2 billion users present on the platform.
With more and more influencers coming onboard, it’s important to reshape your strategy to rank among the top influencers on Instagram.
An excellent way to do so is by analyzing how top content creators do things that make them stand out.
Here’s a list of top 9 content creators on Instagram to devise your own strategy and climb the creator’s ladder in no time.
9 Best Content Creators You Should Follow on Instagram
#1. Vaibhav Sinisty- Growth School
An entrepreneur by heart, a growth freak by profession, and a hustler by nature, Vaibhav is the Founder and CEO of Growth School.
Growth School is an online learning platform that facilitates thousands of students to learn real-life problem-solving skills directly from the top 1% of industry experts.
But this isn’t Vaibhav’s first venture.
He started his first company, Crazy Heads, at the age of 19. Crazy Heads became the fastest digital media startup in 2014. Furthermore, he joined several big companies like Uber and later on started Growth School.
Type of Content
With a growing follower base of 106k on Instagram, Vaibhav focuses on creating content related to:
- Marketing and growth hacks
- Entrepreneurship
- Future technological advancements and their impact
#2. Ankur Warikoo- Educator
Ankur Warikoo is all over social media. He wears several hats as an entrepreneur, author, creator, online educator, and speaker. He has a loyal following of over 2 million on Instagram.
Warikoo is known for his persuasive communication skills and his ability to address Genz’s problems in an articulated way.
Type of Content
He talks about dealing with failures, relationship issues, stress, friendship, and entrepreneurship. You can also find some great ideas for planning your career ahead, earning money as a student, and learning modern-day skills.
Besides these, he has also written a series of best-selling books like Do Epic Shit and Get Epic Shit Done.
You can check out his Instagram page for more valuable content.
#3. Pranjal Kamra- Finance
Pranjal Kamra is an Indian entrepreneur and financial analyst. He is the founder of Finology, a financial education and technology company.
Type of Content
Kamra is known for his personal finance and investment expertise, and he has been featured in several media outlets, including the Economic Times and YourStory.
He has been awarded for his contributions to the field of finance and entrepreneurship, including the “Rising Star in Wealth Management” award from the Economic Times.
Kamra is also a regular speaker at events and conferences, where he shares his insights on finance and entrepreneurship with a wide audience.
#4. Raj Shamani- Entrepreneurship
Recently featured in Forbes 30 Under 30, Raj Shamani is an entrepreneur-cum-social media influencer, and hosts a popular podcast- ‘FiguringOut.’ He’s also the author of Build, Don’t Talk.
Type of Content
Raj talks about creating new businesses and personal finance and has grown a community of over 1.3 million followers on Instagram.
He has been featured on the Top 5 Young Influencers List of India by YourStory, and his podcast is one of the top podcasts on entrepreneurship in the country.
Other than that, he’s also a keynote speaker and has delivered over 200 speeches in more than 26 countries.
#5. Gaur Gopal Das- Spirituality
Gaur Gopal Das is a spiritual leader, motivational speaker, and author from India. He is well-known for his inspiring and thought-provoking speeches that draw on his extensive knowledge of spirituality and philosophy.
Type of Content
He talks about self-improvement and happiness and has also written several books on that topic.
He is associated with the International Society for Krishna Consciousness (ISKCON) and travels extensively, delivering lectures and workshops around the world.
Gaur Gopal Das’s message of love, compassion, and the importance of leading a meaningful and purposeful life has resonated with many people. He has an impressive follower base of over 6 million followers on Instagram.
#6. CA Rachana Ranade- Finance
CA Rachana Ranade has been a household name in the field of finance and money management. With over 900k followers on Instagram, she is one of India’s top finance content creators.
Type of Content
As an entrepreneur, online educator, and investor, she aims to educate people about finance by simplifying the stock market concepts and enabling them to make their own financial decisions.
She has taken several finance sessions in different parts of the country and conducted workshops like ‘Finance for Non-finance’ at MNCs.
#7. Sharan Hedge- Finance
When it comes to simplifying complex finance concepts with storytelling and memes, nobody comes close to Sharan Hedge. Sharan is the CEO of The 1% Club and also an angel investor in many startups.
Type of Content
His ability to explain complex financial questions in the most exciting way has made his Instagram channel- @financewithsharan, one of the fastest-growing channels with over 2 million followers.
You can expect content such as how you can save more money, the pros and cons of insurance, things to know before taking a loan, dozens of investing tips, and so on.
His suggestions on these continue to help thousands make more informed financial decisions that positively impact their lives.
#8. Pratiksin Chudasama(Digital Pratik)- Digital Marketing
Being a personal branding expert and a social media influencer, Digital Pratik started his journey when the term digital marketing was still a novel skill.
He established his digital marketing consultancy, which helps businesses of all sizes to stand out and connect with the audience using various digital marketing tools.
Type of Content
He talks about the importance of brand building, marketing hacks to grow your business, and creating new passive sources of income, all with a little investment.
Pratik is known for an upfront and ardent style of communicating his ideas to the audience, which has gained him over 300k followers on Instagram.
#9. Dr Vivek Bindra- Leadership
Dr Vivek Bindra is an Indian motivational speaker, leadership consultant, and entrepreneur.
He is widely recognized for his motivational speeches and seminars on leadership, sales, and personal development.
Type of Content
Bindra’s teachings are based on his experiences and practical strategies he has developed over the years.
He has over 3 million followers on Instagram, where he uploads videos on a variety of topics:
- Leadership
- Motivation
- Entrepreneurship
His teachings have helped countless individuals and organizations achieve their full potential. Through his motivational speeches and workshops, Dr Bindra continues to inspire people to achieve their goals and live their best lives.
How To Be Among The Top Content Creators on Instagram?
If you want to be among the best, you’ve to be better than the rest.
Creating content on Instagram is super easy, but it’s not enough to get you in the rich list of followers. You must create high-quality breathtaking content consistently to be among the top 1%.
Here are some five actionable steps to increase your followers on Instagram:
#1. Choose a Niche
Pick a niche and be specific about it. That makes you and your content stand out from others. A niche can be anything of interest or something you love doing as a hobby.
It could be fashion, photography, fitness, or lifestyle. Once you figure out your niche, it’s easier to produce high-quality content for your target audience.
You may initially feel overwhelmed while searching for your niche, but digging a little deeper into your passions and interests is essential to come up with something you feel like talking about.
#2. Be Creative
While creating good content is vital, other things like crafting compelling captions, using proper hashtags, and CTA are essential for retaining and gaining new followers.
All these allow your content to reach beyond your current followers to new audiences who might be interested in your content.
The secret lies in creativity.
Think of other ways of content creation on Instagram besides posting photographs like Instagram Stories, Instagram Live, and Reels.
A mix of high-quality photos and reels can keep your followers engaged and attract new ones to your content.
#3. Create a Brand Aesthetic
The visual appearance of your Instagram page is just as important as the content you’re sharing. So be certain to design your profile page in a way that’s appealing and reflects your brand.
To get started, choose a colour palette for your Instagram posts.
Ensure the colours are cohesive with your content so that even if someone accidentally drops on your page, they know what your content is all about.
It’s a potent way to grow your followers organically.
#4. Engagement With Your Audience
Interaction with your audience is vital to make a strong and loyal community on Instagram.
So, respond to their comments, slide into their DMs, and create a poll asking them about what kind of videos they would love to see.
Always ask for feedback after posting something. You can get new content ideas from that and improve yourself.
Plus, it creates a long-lasting relationship with your followers.
#5. Collaborate With Other Creators
Collaborating with other creators in your niche can expand your channel’s outreach and help you reach a new audience.
You can look for creators who complement your niche and ask them to partner with you for a joint video or a campaign.
Wrapping Up
The key to success on Instagram may sound cliche, but it’s simple- deliver high-quality value for a long time.
All of those creators did the same thing when they started- they showed up with content that people could relate to and find valuable.
Now, it’s your turn to do that.
Instagram is still growing, with modern features and algorithms changing rapidly.
But no matter how it changes, these steps are deeply grounded to provide you with positive results in the time to come.
